The company’s communication is defined by the means it implements to ensure that it is seen and appreciated by its customers and prospects

Thus, a company that deploys communication efforts only on social networks will not necessarily be ideally placed if its prospects are mainly professionals. The creators of directories and platforms have understood this since they connect the future client and the company.

Let’s find out how to benefit from the advantages of registering your company on a directory or a professional platform.

Definition of the directory and the professional platform

This means of communication is unique since it puts directly into contact, following registration, a prescriber and a customer (which can be a company or an individual). The directory or professional platform, such as Make You Know, is very useful today when you want to highlight your structure, whether at national or local level.

We can thus define a directory or a platform as being a communication medium and a place of exchange between companies , craftsmen, associations, freelancers and, sometimes, individuals depending on the theme of the platform or the phone book.

The structure of the company does not matter, as long as it has an official existence recognized by the authorities of its country of origin.

Increase your visibility through directories or professional platforms

These directories or platforms are specially studied to obtain an optimal ranking in the results of search engines. These are natural referencing techniques that will directly benefit the registered company. It therefore goes without saying that this registration automatically leads to a gain in visibility for the site, which is beneficial both to the platform itself and to the company, association, freelance worker or craftsman.

Becoming a partner legitimizes the existence of the company since each subscription is checked before it is accepted. There is, you will have understood, the notoriety and the seriousness of the directory or the platform.

This way of putting yourself forward allows you to:

develop a notion of trust between members;

make themselves known at the local level to the various partners;

project a positive image of member companies.

The company can thus benefit from the popularity of the platform or the directory to highlight its professionalism and develop its turnover.

Increase your turnover and sales by registering on a platform or a professional directory

As much to say it immediately, this registration is a real lever for those who wish to increase their turnover . However, it is a question of choosing the right platform or directory. The company will thus choose it by the various services it offers which can be the creation of a personal file for each member company, the possibility of inserting in its description photos of products or services for a visual aid and a greater emphasis.

The first contacts are generally made through the platform or the directory which allows a secure connection. No more untimely canvassing, the contacts are directly qualified and are very often transformed into customers.

Consumer reviews on platforms and directories

We are heading directly here towards this famous customer relationship and the human being on the other side of the screen. The opinions left on the internet contribute to the success of the company . Now verified by certified companies, these reviews quickly build trust and a desire to launch a professional partnership.

The company must therefore regularly consult the opinions left on the platform to solve a possible problem or thank the customer for his message.

Why register on a platform like Get Known?

As we have just seen, the benefits are numerous and among them:

Having become one of the leaders in its field, the Make You Know directory platform is very successful with entrepreneurs, craftsmen, associations and freelancers wishing to find new customers.

The advantage of this platform does not end here. It also paves the way for a partnership between professionals . Thus the holder of a contract can easily seek and find another professional in his sector to join him in carrying out a project or a mission.

Let’s take the example of a graphic designer looking for a web developer or a web editor for a long-term mission. The platform makes it possible to quickly find a verified partner who thus puts all his skills at the service of his partner to provide a reliable and particularly effective response to the requesting client.

We can therefore say that the platform or the professional directory has now become an essential link in the connection between one or more professional structures for a common development in a sometimes complicated market for an isolated company.