English is one of the most widely spoken languages throughout the globe. While most ecommerce websites use English as a primary language for listing their content, it does not indicate that all internet users understand that language.

In many nations, two or more languages are prominently used for communication. For example, if we take the United States as an example, English is the official language, while a significant number of the population speaks Spanish fluently.

As the Internet operates in different nations, there is a large diversity of languages on the Internet. However, B2B and B2C ecommerce websites are only available in the native languages of a minor portion of the world’s population. So, here in this blog we will explore the benefits of wholesale ecommerce store with multi-language.

Meaning of Wholesale Ecommerce Store with multi-language

A wholesale ecommerce store with multi-language is a digital platform that facilitates sales transactions and bulk purchasing for the business in multiple languages. The ecommerce store automates the online shopping experience of a seller by automating the process, i.e. from ordering to delivery. However, integrating the multi-language features enhances the accessibility and global reach of the store, allowing businesses from diverse linguistic backgrounds to engage seamlessly.

The main function of a wholesale e-commerce store is to facilitate the buying process for buyers and sellers. Through this platform, organizations can browse a wider range of products, order more products and manage inventory more efficiently. Adding multilingual support ensures that the platform provides users with preferred languages, breaks down language barriers and caters the services to an inclusive global community.

Through a multilingual B2B multi channel order management system, companies can expand their market reach and attract international customers. The user interface and product information are presented in multiple languages, enhancing the user experience and making it easier for customers worldwide to navigate the platform. Not only does this encourage cross-border trade, but it also establishes an environment that is culturally sensitive and customer-friendly.

Overall, wholesale ecommerce store with multi language can be a powerful tool for promoting international business relationships and encouraging seamless communication in a global marketplace.

How can wholesale e-commerce stores with multiple languages increase website traffic?

Increase Size of Online Business

A multi language store has several advantages over a single one, the most essential being reaching a larger audience. It will enable you to expand your market size and establish a prominent global presence.

As per the CSA research, 76% of online buyers prefer to browse a website that is present in their native languages. In January 2023, around 59% of the websites on the internet had English as their main language. However, with a multilanguage B2B ecommerce store, you can target approx. 40% of the global audience significantly increases your foreign traffic and B2B sales.

Apart from English, Russian, Japanese, French, German, Chinese and Spanish are some of the most frequently used languages for B2B e-commerce purposes. So, consider translating your store into these languages to enhance traffic and make your brand international.

Rank Higher on Search Results

If you want to improve the ranking and SEO of your online store, then delivering great website content in different languages can enable you to get better rankings. Numerous countries use their native language search engine to make online transactions. When your ecommerce store with multi language is available in their local language, there will be possibilities that it will index on their SERP.

Reduces Bounce Rate

Bounce rate is one of the most crucial aspects of any website, and if you want to increase quality website traffic, then you have to reduce the bounce rate. If your website is not multilingual, then you might face a higher bounce rate as many customers are not comfortable in different languages. A high bounce rate indicates that website content is not useful to the user. However, if you are using Wholesale ecommerce store with multi language, the bounce rate will automatically reduce, indicating that website content is engaging and relevant.

Builds Customer Trust

If you want to sell your products to overseas B2B customers. Despite having high-quality products, you will still face difficulty gaining customers’ trust if your website is not available in their native language. With the multi language store, you build trust and show professionalism and a positive reputation with your potential customers. B2B and B2C customers prefer to explore stores that display content in their native language. As per a survey by Shutterstock, 80% of global consumers show more interest in dealing with the business if it shows the product in their native language.

Wrapping Up

To enhance your brand awareness and effective business management, adapt your ecommerce store content to the specific market you want to target. In this rapidly growing multilingual era, publishing content in a single language is insufficient to drive traffic and convert sales. A B2B multi channel order management system can provide tremendous value to your business. In B2B e-commerce, landscape translating stores to your local language is an award-winning formula. Having a multilingual website is one of the best approaches to getting in touch with the global audience and improving sales.